First Theatre Night was held on November 21st, 2009 in 43 Croatian theatres from 21 cities throughout Croatia. 85 theatre plays were performed and 55 different side programs were organized. The project was followed by 30 000 visitors. Children’s Theatre Dubrava, as project coordinator, opened the event website www.noc-kazalista.com, as a networking place for all theatres involved in the project and their programs, and coordinating Theatre Night Office.
For the promotion was created unique graphic design, recorded a radio jingle, printed 40 flags, 50 billboards in all participating cities, 2 000 posters 70 × 50 cm, 15 000 program leaflets, 550 T-shirts and 500 event badges, with a unique logo.
Media coverage of the event brought 128 publications in the press, 74 announcements on the Internet portals, 60 radio and 10 television announcements and reviews, 150 radio broadcasting of the event jingle. During November website was attended by 13 000 visitors, the site was opened 60 000 times and had 620 000 clicks.
